iamtagle

Coaches vs. Cancer Suits and Sneakers Week is a nationwide event that unites college basketball coaches to raise funds and awareness in the fight against cancer. In such a very competitive space, how can you stand out? #SneakerCam. A remote-controlled court-level sneaky camera set up for real-time content featuring our coaches and their sneakers. A totally different perspective, for putting the coaches’ sneakers in the spotlight.

Dräger, an international leader in safety technology and fire fighting equipment, asked us to create a campaign to raise awareness among the firefighters, about the importance of wearing the right equipment at all times.

We created a mailing directed to 95 Fire Stations in the Houston area, composed by: A set of posters (3x) of the campaign, which portrays the fire fighters need for being cautious and counting with the right equipment. A letter to introduce the campaign goals and Dräger’s role to help achieve them, which also works as a door opener for the Sales Force.

For the 51st edition, The Houston Super Bowl Host Committee asked us to assist with their Social Media efforts, both in English and Spanish. We pitched and were able to kick off Super Bowl XVI with a video featuring astronauts Scott Kelly and Tim Kopra straight from the International Space Station.

Every year for Thanksgiving, BakerRipley — a long-established non-profit organization in Houston that helps local individuals and families in different development areas — organizes a Turkey Trot to help raise funds for their assistance programs. Following the impact of COVID-19, BakerRipley focused its efforts on addressing food and basic needs insecurity, particularly those not eligible to access financial assistance through public resources.

With COVID-19 restrictions and health concerns around public events, the 2020 Houston Turkey Trot became a virtual event. But this year, participation and donations were more critical than ever. The campaign needed to make a stronger case for giving by bringing BakerRipley’s COVID-19 efforts to the forefront, highlighting its impact but also featuring all the programs and initiatives benefiting Houston communities.

By leveraging an iconic race element — the BIB number — as a visual device, the campaign could directly associate the run event with the real impact participation and donations bring for Houston individuals, families and communities. The numbers on the BIBs communicated hard data facts regarding relief efforts and made the invisible tangible.

Telcel Broad Band

INSIDE OUT is a large-scale participatory art project that transforms messages of personal identity into pieces of artistic work. Everyone is challenged to use black and white photographic portraits to discover, reveal and share the untold stories and images of people around the world.

During 2012 I was invited to collaborate with the people at http://www.insideoutproject.net/ shooting photos of people in Mexico City to share with all other major cities worldwide.